Master Conversions with These Web Design Best Practices

Your website is a digital storefront that represents your brand.

Web design tells a lot about your brand, what it offers, and whether your audience will resonate with it. If you want site visitors to take desired actions, you must optimize UX (User Experience) and UI (User Interface) elements to boost the conversion rate.

94% of first impressions are related to web design viz. the visuals and feel of a website. Another survey reveals that 94% of online users think ‘Easy navigation’ is the most important website feature. Your impressions, clicks, and conversions are key metrics directly linked to your web design and affect your revenue.

Let’s see what are the Top 19 Best Web Design Practices that will help you boost conversions.

Top 18 Best Web Design Best Practices to Increase Conversions in 2025

1. Hyper-Personalization

Personalization is one of the key CRO tactics that focuses on creating a tailored UX on your website to build trust, and engagement and aid conversions.

Customized email sequences, AI-based product recommendations, banners, discounts/offers, or dynamic landing pages based on user’s preferences, purchase or browsing history, behavior patterns, location, etc. – are good examples of personalization.

2. Concise and Clear Content Layout

You don’t want to overwhelm visitors with various call-to-action (CTA) buttons on your web page. A cluttered website will likely disappoint users, leading to a high bounce rate.

• Add only essential CTAs with ample white space on the page.
• Focus on what action you want your visitors to take to achieve your conversion goals and design every single page with this goal in mind.
• Design your web pages with clear and concise content, design, and layout using short paragraphs, bold headers, headlines, and bullet points.
• Make sure to place important information ‘Above the Fold’ which is the topmost segment of the website visible without the need to scroll. It could be a compelling CTA, visually appealing image, engaging headline, or social proof.

Gather website visitor data from CRO tools like session recordings, scroll maps, heat maps, click maps, eye tracking, mouse tracking, etc. and derive insights to identify how and where your visitors are engaging the most and the least. Leverage these insights to remove distractions/cluttered elements and create pages that will boost UX.

3. Quality Images

A survey reveals, nearly 65 to 85% of users consider themselves visual learners. Another study tells us that content with quality images got 94% more views than the ones without images.

Using high-quality images on your website takes your marketing game to the next level as it makes a positive impression on customers. On the contrary, low-quality images can kill the credibility and trustworthiness of a brand.

• Brands can add compelling multimedia such as infographics and videos (product demos or informative videos) to capture attention and for better storytelling. This increases audience engagement and leads to better conversions.
• Add small but interactive web design elements such as animations and micro-interactions like hover/scroll effects or animated icons for a pleasant and engaging user experience. Make sure not to overdo it

4. Strong Copywriting

Text on your web pages must be easily scannable and readable. Use short paragraphs, headings, subheadings, and bullet points to improve the readability of your text and make your website visually appealing.

Long copy must be reserved for your blogs and articles instead of your normal site pages. Make sure these blogs are scannable and easy to read. Likewise, the copy on your landing pages must be conversion-focused, compelling, and engaging.

5. Responsive Design

Websites must be responsive, user-friendly, and accessible, regardless of the device used. It must adapt its content, elements, and layout as per the orientation and screen size of the user’s device. Using a proportion-based layout and a flexible grid system is a good way to achieve this. With this, your content becomes readable, accessible, and easily navigable on all devices.

6. Visually Appealing UI

An aesthetically pleasing website will not only engage your audience, but also lead to customer trust, and brand credibility. Make sure your web design incorporates harmonious color schemes, high-quality images, ample white space, and clean typography.

• Use a subtle background color for the layout and contrasting colors for your banners, forms, and CTA buttons to highlight them.
• Choose easy-to-read fonts
• Have proper space between site elements
• Maintain a strong visual hierarchy with accurately placed CTAs or forms. Run tests to understand what is working and what is not.
• Leave ample white space around CTA buttons, hero banners, and other important web elements so that users can easily notice them.

The more pleasing a website’s UI is, the more likely users will spend time on the site, thus increasing the chances of conversions.

7. Landing Pages

Landing pages are one of the effective ways to generate leads. Landing pages are different from normal web pages as they are designed with no distractions and other links and only focus on a single CTA or product.

It aims to push visitors toward completing one specific conversion goal. Hence, brands must design simple, clear, and compelling landing pages with easy navigation bars, appealing copywriting, and harmonious color schemes with no external links.

Source: Hostinger

8. Fast Page Loading Speed

When navigating a website, slow page speed can lead to a high bounce rate. As per Google, LCP (Largest Contentful Paint) measures the loading performance of your website, and ideally, the main content of a web page must load within 2.5 seconds. 

Page load speed directly impacts your ranking in search engines like Google and Bing.

Here are some tips to improve page speed:

• Use CDN (Content Delivery Networks) to reduce server response time and increase the loading speed of web pages across various geolocations
• Minimize unnecessary characters, comments, and formatting from JavaScript, HTML, and CSS
• Compress and optimize multimedia such as images, and videos by using modern formats
• Implement Lazy Loading for videos and images
• Use cutting-edge tools like Lighthouse and Google PageSpeed Insights to gauge website performance
• Implement AMP (Accelerated Mobile Pages) to improve UX

9. Optimize Voice Search

Smart voice assistants and speakers are highly trending today and they have become one of the leading ways customers interact with websites. Optimize the voice search algorithms on your website to ensure they understand natural language phrases, queries, and long-tail keywords. Further, the site’s content must be structured to align with the voice search algorithms to provide clear answers to queries.

10. Chatbots

AI-driven Chatbots provide excellent UX through personalized assistance, recommendations, answering common questions, guiding users through their buyer journey, and even helping in completing transactions. Integrating AI helps chatbots intelligently understand, predict, and cater to visitor’s needs, making communication more efficient and human-like.

11. Advanced Accessibility

All users must be able to access your website seamlessly, regardless of their abilities. Integrating advanced accessibility features in your web design such as voice-controlled navigation, AI-driven text-to-speech, customizable UI, and other assistive technologies allows different types of users to interact with your website as they want, thereby increasing your reach and engagement.

12. Augmented Reality

Using Augmented Reality technology allows you to provide 3D product models where users can see and interact with the product to understand its features and see how it will appear in real.

Good examples of AR are visualizing a 3D car model to highlight its features, virtual apparel or accessory try-ons, 3D furniture models to see how they would look in homes, and more.

13. Seamless Navigation

Seamless navigation is one of the key CRO tactics to deliver pleasant UX and improve search engine ranking. It involves reducing visual clutter, and distractions, and ensuring users find what they are looking for easily. Brands must consider using hidden menus, intuitive design elements, collapsible sections, a seamless flow of content, and a clean and minimalistic layout.

Here are a few best practices to enhance site navigation:

• Keep top-level navigation easier to scan. Make sure the order of menu items is placed strategically.
• Optimize site navigation for mobile phones
• Top-level links must direct users to important shopping pages, hence avoid using ‘About Us’ or non-shopping links in the top area.
• Simplify drop-down menus
• Create separate menus for different types of users such as retailers, individual shoppers, wholesalers, etc.
• Use Mega Footers with links to all important pages so users don’t have to navigate through complex sub-menus on the website
• Place social media icons in the footer instead of the header to avoid distractions
• Add a search bar

14. Privacy and Security

In this digital era, data privacy is one of the significant concerns among users. Make sure to design your website with privacy and security in mind wherein user data is gathered, stored, and used in a transparent way and with the user’s consent. Leverage security certificates, data encryption solutions, user-friendly consent practices, secure data storage solutions, and robust privacy policies that comply with the latest regulatory standards.

15. SEO

SEO and web design go hand in hand. Every single element on your website must be designed with SEO in mind – be it content, images, animations, or videos. It will improve your website’s visibility in search engines, and help you rank higher in SERPs.

Here are some of the SEO practices you can implement when designing your website:

• Create a mobile-first web design
• Use semantic HTML
• Use structured data
• Alt Tags for images
• Keywords and Heading Tags
• Internal and external links
• XML sitemaps
• Robots.txt file
• Canonical tags
• Avoid multiple redirects and duplicate content

16. Mobile-First Design

Mobile phones are dominating the e-commerce world as it holds the largest share of online orders. In the second quarter of 2024, nearly 77% of retail website traffic globally came from smartphones. Hence, it is imperative to design your site with a mobile-first approach and ensure your site adapts to different screen sizes easily to deliver a high-quality UX.

17. Social Proof

Trust elements in a web design such as user testimonials, ratings and reviews, trust badges, success stories, case studies, and social media presence can take your CRO game to the next level, especially in appealing to new audiences. People are often influenced by the opinions and actions of other people known as social proof.

18. A/B Testing

Web designing is an ongoing process as it keeps evolving with the increasing number of visitors to your site.

Continuous A/B testing to compare two design elements, landing pages, banners, CTAs, etc., creating user surveys, using heat maps, conducting user behavior analytics, and gathering real-time feedback will help you derive key insights and understand what works best for your site and what does not.

Through such iterations, you can continuously find optimization opportunities and deliver immersive user experiences throughout.

Conclusion

Now that you know the top 18 web design best practices to boost your conversion rate, we hope you implement them when designing a new site or redesigning your existing site to deliver immersive user experiences.

To gain a competitive edge in this hyper-digitized landscape, brands must strive to keep up with the emerging trends, tools, and technologies that help in creating visually appealing, conversion-centric, and highly functional web designs.

Hope this post helps you maximize your audience reach and boost conversions.

To learn more about innovative website design solutions, you can get in touch with us!